Assignment 10

Globalization is the interconnectedness of the world through the increase of telecommunication and technology increase. The world is getting smaller. You can contact your friend in Egypt with a long distance phone call, and it wouldnt be any different than you talking to your friend next door. This increase in communication with the world has led to the invention of terms like Cultural imperialism.

Cultural imperialism is the act of thinking one culture is better than the other culture. To be imperialistic towards another country represents old colonialistic values and attitudes. For instance, one person might have a smug attitude about their country, lets say for kicks, its Bolivia. Bolivians would look down upon Venezuelians because they think that they are culturally "better."

Assignment 9

To me, a good commercial needs to have three things. It needs a catchy song, a funny (but not overly "trying-to-be-funny" comedy) premise, and something that will grab my attention or exhibit some type of emotional response. My favorite types of ads are the sports ads where they are talking about inspirational stuff.

In this specific ad, all three of my favorite things are inside of it. The music is epic, the premise is smart and clever, and the the overall thought after the ad is over was, "that was a cool commercial". It sticks inside of your mind when you talk to your friends. "Did you see that new nike ad? It was great." Is what I say to people.