To me, a good commercial needs to have three things. It needs a catchy song, a funny (but not overly "trying-to-be-funny" comedy) premise, and something that will grab my attention or exhibit some type of emotional response. My favorite types of ads are the sports ads where they are talking about inspirational stuff.
In this specific ad, all three of my favorite things are inside of it. The music is epic, the premise is smart and clever, and the the overall thought after the ad is over was, "that was a cool commercial". It sticks inside of your mind when you talk to your friends. "Did you see that new nike ad? It was great." Is what I say to people.
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